Why go fully bespoke?
With a fully custom brand identity, your brand’s values, ethos and goals are woven into every aesthetic decision we make. We start with a thorough inventory all about your business, your target audience, and your aesthetic preferences, and from there explore multiple directions, narrowing down to your perfect visual identity. Your branding will be completely unique to you and tailored specifically to your needs!
How does it work?
Aesthetic Concepts
After a package is booked and we’ve taken inventory of your brand’s goals, needs, and audience, we start with 2-3 moodboards that explore different color palettes, typography styles, and overall “vibe”.
Brand Concepts
Once we’ve narrowed down and finalized the aesthetic concept, we move on to 2-3 logo concepts, and continue to refine the color palette by test-driving a few variations.
Expansion
After a logo and final palette is chosen, we expand out the concept into a fully-fledged brand identity, complete with secondary logos, brand marks, and any other collateral included in your package (such as brand flash, patterns, or print assets.)
Delivery
All the assets are delivered fresh into your hot little hands, ready to put out into the world! You’ll receive multiple file types and sizes to cover all use cases, and a detailed Brand Guide to help you (and any future employees or designers) use your assets consistently and correctly for the best possible brand recognition.
To Be Continued…?
As a ISC branding alum, you’ve got us at your disposal for future design projects, after-the-fact add-ons, merch designs, or anything else you might need down the road - just give me a shout for a quote!
